Popular website tracking tools (like Google Analytics, Crazy Egg and Clicky) make it easy to do smart and extensive user tracking on your domain, but these are only legal to use if you run them on your website in compliance with data law requirements on end-user privacy. You must obtain the explicit, prior consent from end-users for your web tracking to be GDPR-compliant.ĭifferent website tracking tools can be used for collecting different kinds of data for different purposes, ranging from information about users (gender, age, location, search and browser history) to information about how users interact with your website (what they click on, scroll past, hover over, how they arrived at your site and where they go afterwards). Website tracking works by collecting and processing data – often personal data – from users in order to present you with important insights into your domain’s performance or your ad campaign’s reach. Website tracking is the activity of monitoring people’s movements, interests and behavior on the Internet, most often through the use of cookies and other website trackers.
Website tracking, in short What is website tracking? Read more to find out how Cookiebot CMP makes your website compliant, and how the Cookiebot CMP/Google Consent Mode integration makes your website tracking fully legal without any loss of data.
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Our consent management platform (CMP) has made finding out how to do compliant website tracking easy and automatic – we call it plug-and-play compliance.
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In fact, major data privacy laws (GDPR, ePrivacy Directive, CCPA) require you to only perform the kinds of user tracking that are in full compliance with strong consent and data protection obligations. Tracking user behavior can give you insight into how your website performs and whether your ad campaigns reach their target audience.īut end-user data privacy cannot be ignored. Website tracking is an essential practice for most websites.
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